HELLO! My name is Scott Murray, and I am a conceptually creative content producer in the Dallas/Fort Worth area. You could say I use my right brain A LOT because I'm always coming up with ideas. Thankfully, I've been able to put several of them to good use...either for my own projects or for a company/client. My creative process is audience driven, and that philosophy has served me well. Feel free to take a look at some of my ideas below and let me know if I can help you!
CURRENT: Podcasting Ideas (2011-Present)
Three years of producing content for the Dallas/FortWorth NPR affiliate evolved into podcasting. I currently host/produce/edit five shows in my geek podcast network. I learned a lot in six years, and I take all of that experience and use it to help others. As a podcast consultant, I help businesses and individuals launch and improve podcasts. I focus on audio quality, format, creativity, growing audience, interviews and best practices.
Three years of producing content for the Dallas/FortWorth NPR affiliate evolved into podcasting. I currently host/produce/edit five shows in my geek podcast network. I learned a lot in six years, and I take all of that experience and use it to help others. As a podcast consultant, I help businesses and individuals launch and improve podcasts. I focus on audio quality, format, creativity, growing audience, interviews and best practices.
I recently started doing Podcasts for my business. Being new to the podcast community I reached out to Scott for advice and support. Scott was easy to get in touch with and he gave me simple and accurate instructions that I could not find on YouTube and online. I highly recommend Scott and his service. He is friendly, patient and professional." - Todd Priest (Client)
CURRENT: Content Marketing Ideas (2014 - Present)
During my 16 years of producing a variety of content ideas for different companies, I always made time for freelance projects. In 2014, I became a full-time freelancer. I''ve written video scripts for clients like Sally Beauty Supply, RealPage and Medical City of Dallas, email/web/print content for companies like Teledoc and blog/podcast/video content for healthcare organizations like Nobilis Health.
During my 16 years of producing a variety of content ideas for different companies, I always made time for freelance projects. In 2014, I became a full-time freelancer. I''ve written video scripts for clients like Sally Beauty Supply, RealPage and Medical City of Dallas, email/web/print content for companies like Teledoc and blog/podcast/video content for healthcare organizations like Nobilis Health.
Scott is an energetic and smart content marketer, and a specialist in multimedia projects. We used his skills for blogging, videography & editing, maintenance & upkeep of YouTube, and podcasting (an area in which he definitely qualifies as an expert). But he's not just a good pusher of buttons - he is versed in content marketing techniques and strategies, and will gladly share his insights and ideas with a client. I highly recommend him." - Jeff Takacs, Content Strategist at Nobilis Health
Scott is a great resource for us. He has written a number of very effective promotional video scripts for us. He is able to quickly grasp complicated issues and render up workable solutions. All Scott’s work is accurate, complete and on strategy. He is easy to work with and always professional. We value his contribution." - Patrick Beckman, Creative Director at ReelPage
Scott has an energetic, can-do attitude, and he exudes creativity from every pore. We hired Scott for a corporate video race, which involved writing, shooting and editing a short video in four hours. Somehow, he pulled it off with time to spare! Scott has also written scripts for our training DVDs, which are distributed nationally. He would be a valuable addition to any production that values creative thinking, a positive attitude, and a good work ethic.” - Brian Hardin, Manager of Media Based Training at Sally Beauty Supply
September 2012 - February 2014: Social Media, Blogging & Video ideas
In 2012, TrainUp.com wanted to launch social media pages, as well as post blog and video content. I launched Facebook and Twitter pages and grew their audiences. I also developed written content and enhanced existing content for print materials. I posted regular blogs for the website and took advantage of guest blog opportunities. As part of their video strategy, I wrote scripts, shot/edited video and recorded voiceovers.
In 2012, TrainUp.com wanted to launch social media pages, as well as post blog and video content. I launched Facebook and Twitter pages and grew their audiences. I also developed written content and enhanced existing content for print materials. I posted regular blogs for the website and took advantage of guest blog opportunities. As part of their video strategy, I wrote scripts, shot/edited video and recorded voiceovers.
January 2007 - 2010 Non-Profit Fundraising Ideas
Talk about a curveball! Aside from print, my content background centered around video. However, the North Texas Public Radio station needed some new on-air fundraising ideas, and they hired me to completely revamp the messaging, content, strategy and organization of their radio fundraising drives. When I was hired, I didn't have experience in radio (much less major market radio), NPR programming or the non-profit sector. However, my work (scripting, pre-produced content, fundraising specials, on-air talent) led to record-breaking fundraisers (most in an hour, day & drive). I was also asked to help on the TV side of fundraising.
Talk about a curveball! Aside from print, my content background centered around video. However, the North Texas Public Radio station needed some new on-air fundraising ideas, and they hired me to completely revamp the messaging, content, strategy and organization of their radio fundraising drives. When I was hired, I didn't have experience in radio (much less major market radio), NPR programming or the non-profit sector. However, my work (scripting, pre-produced content, fundraising specials, on-air talent) led to record-breaking fundraisers (most in an hour, day & drive). I was also asked to help on the TV side of fundraising.
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Election Coverage Idea
I was not afraid to reach out to the big NPR voices and send them scripts. This piece was part of a very successful election themed drive. |
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Testimonial Idea
I made personal donor stories part of the drive. I'd bring them in, interview them and turn their best answers into content pieces like this one. |
Scott is an innovative individual with a creative mind. When he worked under me as radio producer, he did not need much supervision. He always made sure to keep me informed about the progress of his work. He was reliable and always willing to put in the hours when asked to do so." - Andy Ybarra, My supervisor at KERA (At the time, he was Director of Memebership)
Scott was a pleasure to work with. He showed great attention to detail and care that the assignment he was tasked with got done on time and with the highest quality possible." Jonathan Smith (was a producer for the Diane Rehm show while I was at KERA)
September 2005 - August 2006 Cable Access Programming Ideas
In 2005, the city of McKinney, Texas wanted their city channel to be more than graphics, church services and city council meetings. So, they hired me to develop new programming ideas. Aside from creating employee spotlights, a news program and promos, the most unique concept was an children's show - The McKinney Magician. In it, a magical character named Mac and a boy named Kenny (see what I did there?) traveled around the city visiting interesting locations. To encourage kids to read, they would also meet with Stan the Library Man at the McKinney Library. I wrote, directed, shot and edited every episode.
In 2005, the city of McKinney, Texas wanted their city channel to be more than graphics, church services and city council meetings. So, they hired me to develop new programming ideas. Aside from creating employee spotlights, a news program and promos, the most unique concept was an children's show - The McKinney Magician. In it, a magical character named Mac and a boy named Kenny (see what I did there?) traveled around the city visiting interesting locations. To encourage kids to read, they would also meet with Stan the Library Man at the McKinney Library. I wrote, directed, shot and edited every episode.
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Advertising Ideas 2000 - 2003
After I graduated college (BAAS Mass Communications/Broadcast Journalism - Midwestern State University) most of my work centered on advertising content. This included everything from audio content scripts for hundreds of clients to print headlines and copy for recruitment clients. This was before social media, web video, podcasts became a more significant force in content marketing. |
I enjoyed working with Scott. He was very strong creatively and was always bringing new, innovative ideas to our clients. - Kristina Witmer (Supervisor at Grant Harrison Advertising)
More ideas? You can also see my creative content website HERE!
