My name is Scott Murray, and I am a content producer and content marketing specialist with 20 years of experience. I earned my Bachelors Degree (BAAS - Mass Comm/Broadcast Journalism) in 1998 from Midwestern State University, and I'm currently pursuing a Master of Interdisciplinary Studies - Professional Communication with an expected graduation date of May 2022.
The purpose of my capstone and my coursework is to reinforce my comprehension and experience in my field while expanding into areas of new knowledge as I advance my career into new phases. I've chosen the learning blocks of social media/public relations, leadership and professional communications to infuse into a capstone project - possibly with my company.
The Capstone Project - As of 2021, I am taking over the social media content and strategy as part of a three-phase plan to fully optimize it for the business. The early phases will involve moving away from a low-engagement and "company first"/advertising-focused approach to a trust-building, content varied and "customer-focused" approach. The third and fourth phases will consist of expanding into influencer marketing, Twitter chats and social listening. It's possible I could use one of these phases (as well as the goal of expanding these strategies into an overall content process) as a capstone project.
Preliminary Literature Review Topic
Successful Content Marketing Strategy
Participants
Co-workers and supervisors at my company
Materials
Industry studies, Google Analytics and expert analysis
Design
Mixed methods - Content strategy will vary based on social media platform (Twitter, LinkedIn) and repurposed content concepts(blog, video, graphic and online copy)
Procedure
Building strategies, calendars and content based on what works and hasn't worked when attempting to achieve content and engagement goals. Project goals will be based on recent trends and potential improvements.
The purpose of my capstone and my coursework is to reinforce my comprehension and experience in my field while expanding into areas of new knowledge as I advance my career into new phases. I've chosen the learning blocks of social media/public relations, leadership and professional communications to infuse into a capstone project - possibly with my company.
The Capstone Project - As of 2021, I am taking over the social media content and strategy as part of a three-phase plan to fully optimize it for the business. The early phases will involve moving away from a low-engagement and "company first"/advertising-focused approach to a trust-building, content varied and "customer-focused" approach. The third and fourth phases will consist of expanding into influencer marketing, Twitter chats and social listening. It's possible I could use one of these phases (as well as the goal of expanding these strategies into an overall content process) as a capstone project.
Preliminary Literature Review Topic
Successful Content Marketing Strategy
Participants
Co-workers and supervisors at my company
Materials
Industry studies, Google Analytics and expert analysis
Design
Mixed methods - Content strategy will vary based on social media platform (Twitter, LinkedIn) and repurposed content concepts(blog, video, graphic and online copy)
Procedure
Building strategies, calendars and content based on what works and hasn't worked when attempting to achieve content and engagement goals. Project goals will be based on recent trends and potential improvements.
Personal Mission Statement
I am at my best when I'm my normal, positive self - achieving goals, enjoying things and indulging in life.
I will try to prevent times when I obsess over things I cannot control, and when I let the irrational side of my brain have too much power or influence. .
I will enjoy my work where I can make a difference utilizing my creative skills and experience..
I will find enjoyment in my personal life through time with my family, indulging in hobbies/interests and finding reasons to laugh.
I will find opportunities to use my natural talents and gifts such as communication, sense of humor, strategic thinking, creativity, empathy, visual conceptualization .
I can do anything I set my mind to. I will write and produce a film.
My life's journey is centered around a passion for learning, educating and entertaining in ways that enhance businesses, help others and delight audiences. I've had natural interests and skills in producing entertaining content and effective communication throughout my life. I've always been able to take these attributes to new levels, and I expect that to continue..
I will be a person who family and friends would say has always entertained them and exceeded expectations..
My most important future contribution to others will be enhancing my skills and growth in the workforce in order to be someone who provides for family and is a contributor to society.
I will stop procrastinating and start working on:
For awhile that would be get a Master's degree, but I'm doing that now.
Be more dedicated to physical fitness via diet and exercise.
Spend more time producing better content in my independent productions.
I will strive to incorporate the following attributes into my life:
Empathy, caring, openness
Business and world smarts
Dedication to creativity
I will constantly renew myself by focusing on the four dimensions of my life:
Regular exercise and focusing on overall health
Improving my relationship with God
Improving my ability to not obsess over things I cannot control
Find more people to become friends with my family
I will try to prevent times when I obsess over things I cannot control, and when I let the irrational side of my brain have too much power or influence. .
I will enjoy my work where I can make a difference utilizing my creative skills and experience..
I will find enjoyment in my personal life through time with my family, indulging in hobbies/interests and finding reasons to laugh.
I will find opportunities to use my natural talents and gifts such as communication, sense of humor, strategic thinking, creativity, empathy, visual conceptualization .
I can do anything I set my mind to. I will write and produce a film.
My life's journey is centered around a passion for learning, educating and entertaining in ways that enhance businesses, help others and delight audiences. I've had natural interests and skills in producing entertaining content and effective communication throughout my life. I've always been able to take these attributes to new levels, and I expect that to continue..
I will be a person who family and friends would say has always entertained them and exceeded expectations..
My most important future contribution to others will be enhancing my skills and growth in the workforce in order to be someone who provides for family and is a contributor to society.
I will stop procrastinating and start working on:
For awhile that would be get a Master's degree, but I'm doing that now.
Be more dedicated to physical fitness via diet and exercise.
Spend more time producing better content in my independent productions.
I will strive to incorporate the following attributes into my life:
Empathy, caring, openness
Business and world smarts
Dedication to creativity
I will constantly renew myself by focusing on the four dimensions of my life:
Regular exercise and focusing on overall health
Improving my relationship with God
Improving my ability to not obsess over things I cannot control
Find more people to become friends with my family
Video Content
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Documents
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Informational Interview
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Cover Letter
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Resume
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Here's to achieving some goals!